16 good reasons to add a virtual tour to your marketing mix

Virtual reality is the new trend to attract customers. Seen in 360°, your place will make the difference and show how unique and attractive it is. Check facts, click for details and examples!

360° panoramas show much more than traditional photos. With a virtual tour, the potential customer is immersed in a faithful representation of reality, while traditional photos only give aspects of this reality.

As travelers, we really appreciate to visit a place in the virtual world before making a decision. Virtual tours help us find the places that will definitely seduce us in the real world.

Your place is featured on Google, even if you don't have an official website. Your Google profile features a lot of informations, including phone number, geolocation, reviews, photos, panoramas, etc. All 360° panoramas are displayed with their embedded links, so your full virtual tour is featured in your Google profile.

Moreover, as the Google search algorithm takes into account the quantity and quality of your data, your place may gain a few ranks in the search results.

On mobile devices, more than 63% of travelers use Google Maps (source: ComScore 2018). It is the most complete web mapping service, essential for most European travelers since the abolition of data roaming surcharges in 2017.

For us and fellow travelers, Google Maps is the best discovery tool, as it integrates a lot of third-party services (e.g. room booking services) and crowdsourced informations (e.g. customers reviews).

On a computer, you jump to Street View with the yellow "Pegman". On a smartphone, you go to Street View with the native Android or iOS app. It's a fantastic tool for sightseeing and spotting, and according to our statistical monitoring it's more and more widely used.

We are agreed as Google Street View Trusted Photographers and all the virtual tours we create are featured on Street View. Moreover, we can also create dedicated webpages to show e.g. an access road.

Google My Business is the dashboard where you can manage all the information displayed by Google about your business. It's a free service, don't hesitate to use it. Google will try to convince you to advertise with AdWords, but it's not a prerequisite to use the free services they provide.

When we create a virtual tour for you, each panorama is identified with the name of your business and is therefore featured in your Google profile.

Each panorama displayed on Google features simple sharing tools. With a smartphone, you can share a link to the panorama. With a computer, you can also fine-tune the view (angle, zoom and size) and get a readymade snippet of code you can paste in your website wherever you want the panorama to be displayed.

We integrate all the panoramas in our website with this free service. This is how we create the cyclades.mobi version of our "virtual strolls".

Whenever someone admires one of your panoramas, you get free advertising: if your panoramas are attractive, the virtual visitor may become a real guest soon.

And you can even suggest your guests to share your virtual tour with their friends as a good tip or incentive.

A few years ago, creating 360° panoramas was quite complicated, requiring special equipment and software. New dedicated cameras allow to lower production costs.

We create 24 to 30 megapixel panoramas that are perfectly fit for computers as well as for all types of smartphones and tablets.

There are hundreds of Google Street View Trusted Photographers, but we are the only ones who offer exclusive additional features...

During a travel, wi-fi and 4G connections are not always available. Our website and our virtual tours are optimized to be accessible even with a 3G connection.

Travelers use mainly smartphones. We cross-check all our productions on various devices, cheap and expensive, to verify their accessibility.

The virtual tours created for our partners are displayed and promoted in our travel guides www.cyclades.mobi and www.pictorialguides.com, in our personal recommendations, our panoramic sections and our virtual strolls, with all useful info.

Our partners' pages (in English and in French) feature more than just the virtual tour. They include a photo slideshow, links (official website and/or Facebook page), phone number, short description, map and (if you wish) link to your TripAdvisor reviews.

Many of our "virtual strolls" are world premieres, showing places never seen before in 360°, like narrow alleys or seafront promenades.

Along the way, we catch the eye of the visitors to bring them to your place, adding connections to your virtual tour.

When a virtual tour shows a somewhat remote place, we can create an additional track to connect it to an existing virtual stroll.

With this exclusive feature, our partners can give useful informations to their guests, show e.g. routes and shortcuts.

If you want to keep your virtual tour private, or if you wish to give your guests personalized informations, we use an alternative technology (which can be protected by a password if needed).

We host virtual tours on Google to benefit from a maximum impact, but we can also host panoramas outside Google and develop highly personalized features.

Love it or hate it, Facebook is interesting to make promotion, and the basic services of the famous social network are totally free. Don't hesitate to use them!

When we integrate your virtual tour in our website, we add a 'Share on Facebook' button that you and your guests can freely use.

We use Facebook to share news, all year long (travels, productions, good tips...), in our page and in many groups. As 360° panoramas are quite popular on Facebook, our publications get usually thousands of views.

Your brand new virtual tour will of course be featured as an important news. We shall post the most attractive panorama of your virtual tour for free!

We are a non-profit organization providing low-cost professional services. Our income is only used for our travel costs and you pay only once, supporting only a part of the real costs of your virtual tour.

 
More information:

Jacques Lauber
Isabelle Billerey


fusionsch@gmail.com